- Brooke Baevsky, @chefbae, is a private chef who cooks recipes on TikTok using Erewhon ingredients.
- On Friday, Baevsky posted a TikTok doing an Erewhon ice cream sundae that cost nearly $1,000.
- The viral two-part TikTok series scored more than 1.6 million views on Saturday.
Private chef Brooke Baevsky has gone viral again for her TikTok series where she whips up recipes with ingredients from Erewhon, a luxury health food store in California.
Baevsky has over 224,000 TikTok followers and creates lifestyle content as a private chef in Los Angeles.
Baevsky posted a two-part TikTok on Friday that racked up more than 1.6 million views on Saturday, documenting the steps she took to make an ice cream sundae using ingredients from Erewhon. According to Baevsky’s video, the ingredients totaled $956.15.
In the first part, the influencer showed off niche products like a $59.99 chaga mushroom powder and a daily greens supplement that sells for $89.99 in Erewhon.
Amid the shopping, Baevsky met fans who noted that they “loved his $200 peanut butter and jelly recipe.” Some TikTok users in the comments didn’t share the same sentiment.
“It could pay for my tuition,” one TikTok user commented on Baevsky’s video. Another user added, “I will continue to work 40+ hours a week to barely scratch. I’m not holding two treats in my hand trying to decide which one to hand over.”
The second part of Baevsky’s Erewhon ice cream sundae recipe showed the private chef preparing the dish. First, Baevsky baked a brownie using organic mushroom powder, along with “much-needed chlorophyll drops” and unsweetened organic applesauce in the recipe.
Baevsky also made his own strawberry sauce, chocolate sauce, and sprouted salted caramel almond butter sauce to drizzle the sundae. She also included a $9.99 Holi Scoop ice cream as a base.
For toppings, Chef Baevsky added whipped cream, keto donuts, organic sprinkles, black caviar, and 24-karat gold flakes.
“But if you don’t have those gold flakes, that’s okay, 18k gold works just as well,” Baevsky joked on TikTok.
In February, Baevsky announced that his Erewhon Market collaboration will be available February 26 on the Beverly Hill site. Items will include a carrot cake cupcake and a grain-free cookie.
Baevsky also shared a $300 mac and cheese recipe, where she joked that viewers loved her “home cook to save money.”
The Beverly Hills-based influencer has previously come under fire for her trips to luxury supermarket Erewhon. In November, she spent more than $3,500 to restock one of her client’s pantries. Insider reported that TikTok users called the video “disconnected”.